Privacy Policy

Last updated: June 25, 2025

At Roots, we're committed to transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our practices and outlines your rights regarding your information.

We recommend that you read this Privacy Policy in full to ensure you are fully informed. However, if you only want to access a particular section, you can click on the relevant link below to jump to that section.

What does Roots do?

Roots is your launchpad to share your latest video, article, recipe, tour, store, website, social post, and other content. Our platform helps you connect your audience to all your online destinations, making your content more discoverable, easier to manage, and capable of driving revenue. Roots also enables you to connect with brands and social commerce opportunities, allowing creators to monetise their content by driving traffic to various revenue-generating channels.

This Privacy Policy applies to our website (located at https://rootsl.ink/), mobile app, and related software or features (collectively referred to as our "Platform"). The Platform allows individuals and businesses to sign-up to create a personalised, easily-customisable page, monetise their content, participate in commerce opportunities, and/or subscribe to, follow, purchase from, or message other Roots Users.

How does this Privacy Policy apply to me?

This Privacy Policy applies to personal information we collect about:

  • Individuals who visit and interact with the Roots Services or User Profiles
  • Individuals that sign up to use our Roots Services via a free or paid plan
  • Individuals who follow, subscribe to, purchase from, and/or message other Roots Users
  • Developers that sign up to our developer portal in order to build functionality that interacts with the Roots Services
  • Individuals who respond to our surveys, marketing materials or participate in trade promotions or competitions

In this Privacy Policy, we refer to all of the above individuals collectively as "Roots Users."

Information we collect

The personal information that we may collect about you broadly falls into the following categories:

Information you provide voluntarily

When you use and/or engage with the Roots Services, we may ask you to provide personal information voluntarily. For example, when you create a Roots account, we will ask you to provide some information which may include your email address, name, and username. If you use a paid plan or engage with one of our commerce products, we will ask for additional information, such as your full name, billing email address, billing address and payment method.

Information that we collect automatically

When you use the Roots Services, we collect certain information automatically from your device. This information may include your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location), time zone, usage data, diagnostic data and other technical information. We may also collect information about how you arrive at Roots Services and how you interact with the Roots Services and User Profiles.

Information from third party sources

From time to time, we may receive personal information about you from third party sources, including service providers that assist with marketing campaigns, social media networks that may provide your profile information, and affiliate partners who may provide information on completed transactions.

How we use the information we collect

In general, we will use the information we collect for purposes including:

  • To provide, protect and deliver the Roots Services and maintain performance and functionality
  • To ensure the Roots Services are relevant to you by analyzing your activity and delivering personalized content
  • For consumer research and to allow you to participate in surveys or interactive features
  • To provide customer support and respond to requests or complaints
  • To monitor usage and detect, prevent and address technical issues
  • To process payments for our paid plans
  • To connect Roots Users with affiliate partners and brand partners
  • To deliver better analytics to our Users to optimize their usage of the Platform
  • To deliver promotional materials and special offers
  • To verify your identity and detect fraud
  • To comply with legal obligations and law enforcement requests

Children's Privacy

Our services are not intended for use by children under the age of 18. If you are under 18, please do not use the Roots Services and do not provide us with your personal information. If you are a parent or guardian and you are aware that an individual under 18 has provided us with personal information, please contact us. We will take reasonable efforts to delete any personal information that may have been collected about that individual.

How and when we share information

We may disclose your personal information to the following categories of recipients:

  • To our service providers who assist with delivering the Roots Services
  • With affiliate partners and brand partners to facilitate commerce opportunities
  • With other Roots Users if you choose to subscribe to or engage with them
  • To law enforcement, regulatory, or government agencies when required by law
  • To potential buyers in connection with any merger or acquisition
  • To any other person with your consent

Cookies and Tracking Technology

We use cookies and similar tracking technology to collect and use personal information about you. Cookies help us understand how you use our services, remember your preferences, and improve your experience.

Data Security

We have implemented technical, administrative, and physical safeguards to ensure the security of your personal information. These controls include industry-standard encryption, firewalls, intrusion detection, logging, monitoring and regular audits. In the unlikely event of a data breach, we have a robust incident response plan to mitigate harm and notify affected individuals where legally required.

Your Rights

Your rights may depend on where you live and the laws that apply to you. Generally, you may have the right to:

  • Access, correct, update or request deletion of your personal information
  • Object to or restrict how we process your personal information
  • Request portability of your personal information
  • Opt out of receiving marketing communications
  • Withdraw consent where processing is based on your consent

U.S. State Privacy Rights

If you are a resident of certain U.S. states, you may have additional privacy rights regarding your personal information, including:

  • The right to confirm whether we are processing your personal information
  • The right to obtain a copy of your personal information in a portable format
  • The right to delete your personal information, subject to certain exceptions
  • The right to correct inaccurate personal information
  • The right to opt out of targeted advertising and the "sale" of personal information
  • The right not to receive discriminatory treatment for exercising your privacy rights

Data Retention

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and in accordance with applicable legal and regulatory requirements.

International Data Transfers

Your personal information may be transferred to and processed in countries other than the country in which you are a resident. We have taken appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable data protection laws.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Support: team.rootslinks@gmail.com

Website: rootsl.ink